Flinders Bay Wines takes its name from the Humpback and Southern Right whales annual migration in the waters around the South West. The whales take refuge in Flinders Bay, near to where the Flinders Bay vineyard is located.
The vineyard is located 45km south of the Margaret River township, in Karridale. It's climate is distinctly cooler than in the north of the Margaret River wine region.
Influenced by the nearby Southern and Indian Oceans, the 50 hectare (120 acres) vineyard was planted between 1995 and 1998 on a former dairy farm. Varieties planted included sauvignon blanc, semillon, chardonnay, shiraz, cabernet sauvignon, merlot and malbec.